Newer Cal League franchises, those started in the past decade, such as the Rancho Cucamonga Quakes, operate with healthier budgets fueling slick marketing campaigns, creative promotions and strategic business planning. In fact, the "Quakes" logo became one of the most popular in professional sports during the team's inaugural season, 1993, and the franchise's rapid success took the Cal League to yet another level of noteriety in sports marketing
Photograph by Tammy Lechner ©STILL Productions Inc
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